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Select article: An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

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Research article

First published 2010-8

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

Georgiana Craciun, Hope Bober Corrigan

Journal of Marketing Education

Select article: Horses for Courses: Stewarding Brands across Borders in Times of Rapid Change

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Research article

First published 1997-7

Horses for Courses: Stewarding Brands across Borders in Times of Rapid Change

Sheila Byfield, Linda Caller

International Journal of Market Research

Select article: Implementing “Marketing Me”

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Research article

First published 2016-8

Implementing “Marketing Me”

Andrew Flostrand, Jason Y. C. Ho, Robert E. Krider

Journal of Marketing Education

Select article: Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

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Research article

First published 2020-11

Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

Select article: Supercomplan: Five Commandments

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Research article

First published 1998-1

Supercomplan: Five Commandments

T.N. Swaminathan

Paradigm: A Management Research Journal

Select article: Brand Perception as Related to Age,Income,and Education

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Research article

First published 1960-1

Brand Perception as Related to Age,Income,and Education

Henry L. Munn

Journal of Marketing

Select article: Fuzzy promises

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Review article

First published 2012-9

Fuzzy promises

Thomas Boysen Anker, Klemens Kappel, Douglas Eadie [...]

Marketing Theory

Select article: Managing Branding and Legitimacy

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Research article

First published 2014-8

Managing Branding and Legitimacy

Gordon Liu, Teck-Yong Eng, Yasmin Kaur Sekhon

Nonprofit and Voluntary Sector Quarterly

Select article: Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

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Research article

First published 2017-5

Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

Denny McCorkle, Janice Payan

Journal of Advertising Education

Select article: Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

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Research article

First published 2019-8

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

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