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Research article

First published 2020-4

Leveraging Brand Equity for Effective Visual Product Design

Mark Heitmann, Jan R. Landwehr, Thomas F. Schreiner [...]

Journal of Marketing Research

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Research article

First published 2017-1

The Effects of Products’ Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency

Yan Liu, Krista J. Li, Haipeng (Allan) Chen [...]

Journal of Marketing

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Research article

First published 2013-9

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Christoph Fuchs, Emanuela Prandelli, Martin Schreier [...]

Journal of Marketing

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Research article

First published 2026-3

More Is Not Higher Quality: Effective Factors from the Perspective of Products and Respondents in Concept Testing

Takumi Kato, Susumu Kamei, Yosuke Ichiki [...]

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2013-12

Combining the Bees Algorithm and shape grammar to generate branded product concepts

MC Ang, KW Ng, DT Pham

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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Research article

First published 2017-09

Mass Customization and Guardrails: “You Can Not Be All Things to All People”

Eren B. Çil, Michael S. Pangburn

Production and Operations Management

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Research article

First published 2019-06

Same or Different? An Aesthetic Design Question

Krista J. Li, Yan Liu

Production and Operations Management

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Research article

First published 2023-08

Consumer self‐design and brand competition

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

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Research article

First published 2000-7

Product - Its Association with the Personality

Shekhar Trivedi, Sudhanshu Pandiya, Suneel Gupta

Paradigm: A Management Research Journal

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Other

First published 2010-1

Whose Design is it Anyway?

Gorm Gabrielsen, Tore Kristensen, Judith Lynne Zaichkowsky

International Journal of Market Research

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