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Articles (46)

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1-10 of 46 results for branded masculinity

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Select article: Branding,Masculinities and Culture: Exploring the Branding of Alcohol Product Representations in Thailand

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Research article

First published 2021-6

Branding,Masculinities and Culture: Exploring the Branding of Alcohol Product Representations in Thailand

Jhitsayarat Siripai

The Journal of Men’s Studies

Select article: The Corporate Masquerade: Branding Masculinity through Halloween Costumes

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Research article

First published 2014-10

The Corporate Masquerade: Branding Masculinity through Halloween Costumes

Susan M. Alexander

The Journal of Men’s Studies

Select article: Success Is Not Final;Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

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Research article

First published 2024-4

Success Is Not Final;Failure Is Not Fatal: How Failure Versus Success Messaging Leads to Preference for Masculine Brands

Niusha Jones, Blair Kidwell, Anne Hamby

Journal of Marketing Research

Select article: Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine

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Research article

First published 2003-12

Stylish Hard Bodies: Branded Masculinity in Men's Health Magazine

Susan M. Alexander

Sociological Perspectives

Select article: Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

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Research article

First published 2017-7

Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda

Namrata Sandhu

Business Perspectives and Research

Select article: One of the blokes: Brewsters,branding and gender (in)visibility in New Zealand’s craft beer industry

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Research article

First published 2021-8

One of the blokes: Brewsters,branding and gender (in)visibility in New Zealand’s craft beer industry

Kathleen M. Kuehn, Sophie Parker

Journal of Consumer Culture

Select article: Fashioning Multiplatform Masculinities

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Research article

First published 2018-12

Fashioning Multiplatform Masculinities

Jimmy Draper, Andrea M. McDonnell

Men and Masculinities

Select article: Concussions and Capital: Tom Brady,CTE,and the NFL’s Crisis of Identity

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Research article

First published 2019-12

Concussions and Capital: Tom Brady,CTE,and the NFL’s Crisis of Identity

Brett Siegel

Journal of Sport and Social Issues

Select article: Gender Dimensions of Brand Personality

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Research article

First published 2009-2

Gender Dimensions of Brand Personality

Bianca Grohmann

Journal of Marketing Research

Select article: Is Nestlé a Lady? The Feminine Brand Name Advantage

Open access

Research article

First published 2021-11

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey [...]

Journal of Marketing

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