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Articles (566)

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1-10 of 566 results for branded choice

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Select article: Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Retricted access

Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

Select article: Marketing Mix Elements Influencing Brand Equity and Brand Choice

Free access

Research article

First published 2010-7

Marketing Mix Elements Influencing Brand Equity and Brand Choice

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Select article: Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

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Research article

First published 2007-12

Comparing Structural Equation Models with Discrete Choice Experiments for Modelling Brand Equity and Predicting Brand Choices

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

Select article: Consumer Brand-Choice and the Equimarginal Principle of Utility Maximization: A Re-Conceptualization

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Research article

First published 2006-10

Consumer Brand-Choice and the Equimarginal Principle of Utility Maximization: A Re-Conceptualization

Sashi Sivramkrishna

Vision: The Journal of Business Perspective

Select article: Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

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Research article

First published 2009-12

Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

Heejung S. Kim, Aimee Drolet

Personality and Social Psychology Bulletin

Select article: Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Open access

Research article

First published 2023-8

Attention Trajectories Capture Utility Accumulation and Predict Brand Choice

Ana Martinovici, Rik Pieters, Tülin Erdem

Journal of Marketing Research

Select article: Detecting Free Riders in Collective Brands through a Hierarchical Choice Process

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Research article

First published 2015-5

Detecting Free Riders in Collective Brands through a Hierarchical Choice Process

Juan L. Nicolau, Francisco J. Mas

Journal of Travel Research

Select article: Brand Assortment and Consumer Brand Choice

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Research article

First published 1970-10

Brand Assortment and Consumer Brand Choice

Eli Seggev

Journal of Marketing

Select article: Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

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Research article

First published 2018-12

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Obinna C. Ojiaku, Aihie Osarenkhoe

Global Business Review

Select article: Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

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Research article

First published 2009-10

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research

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