Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2022

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

Free accessResearch articleFirst published July, 2010

Tanmay Chattopadhyay, Shraddha Shivani, Mahesh Krishnan

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published December, 2007

Paul Z. Wang, Constantinos Menictas, Jordan J. Louviere

Australasian Marketing Journal

Restricted accessResearch articleFirst published October, 2006

Sashi Sivramkrishna

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published December, 2009

Heejung S. Kim, Aimee Drolet

Personality and Social Psychology Bulletin

Open accessResearch articleFirst published August, 2023

Ana Martinovici, Rik Pieters, Tülin Erdem

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2015

Juan L. Nicolau, Francisco J. Mas

Journal of Travel Research

Restricted accessResearch articleFirst published December, 2018

Obinna C. Ojiaku, Aihie Osarenkhoe

Global Business Review

Restricted accessResearch articleFirst published October, 1970

Eli Seggev

Journal of Marketing

Restricted accessResearch articleFirst published October, 2009

Ronald W. Niedrich, Danny Weathers, R. Carter Hill [...]

Journal of Marketing Research