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1-10 of 110 results for brand-new innovation

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Select article: The impact of risk preference of top management team on re-innovation behavior after innovation failure

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Research article

First published 2021-06-21

The impact of risk preference of top management team on re-innovation behavior after innovation failure

Yang Zhang, Jianmu Ye

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Relational,interactive service innovation: building branding competence

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Other

First published 2010-6

Relational,interactive service innovation: building branding competence

Sue Vaux Halliday, Paul Trott

Marketing Theory

Select article: A Methodology for Identifying Innovator Characteristics of New Brand Purchasers

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Research article

First published 1974-8

A Methodology for Identifying Innovator Characteristics of New Brand Purchasers

James H. Donnelly, John M. Ivancevich

Journal of Marketing Research

Select article: New Product Development and Performance in the Banking Industry

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Research article

First published 2014-12

New Product Development and Performance in the Banking Industry

Sook-Fun Fong, May-Chiun Lo, T. Ramayah

Asia-Pacific Journal of Management Research and Innovation

Select article: The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

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Research article

First published 2021-11

The Impact of Restaurant Innovativeness on Consumer Loyalty: The Mediating Role of Perceived Quality

Eojina Kim, Juan L. Nicolau, Liang (Rebecca) Tang

Journal of Hospitality & Tourism Research

Select article: A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

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Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

Select article: A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

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Research article

First published 2010-5

A Conceptual Exploration of the Strategic Factors Driving New Brand Entry Decisions and Their Success

Danielle A. Chmielewski

Australasian Marketing Journal

Select article: The Innovator's License: A Latitude to Deviate from Category Norms

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Research article

First published 2013-1

The Innovator's License: A Latitude to Deviate from Category Norms

Michael J. Barone, Robert D. Jewell

Journal of Marketing

Select article: How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

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Research article

First published 2012-11

How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic

Markus Giesler

Journal of Marketing

Select article: Win the Brand Relevance Battle and Then Build Competitor Barriers

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Research article

First published 2012-1

Win the Brand Relevance Battle and Then Build Competitor Barriers

David A. Aaker

California Management Review

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