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1-10 of 267 results for brand-name product

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Select article: The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

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Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

Select article: The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

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Research article

First published 1989-8

The Effect of Price,Brand Name,and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research

Select article: Use of Proprietary Names by Prescribers for Discontinued Brand Drug Products With Existing Generic Equivalents

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Research article

First published 2012-11

Use of Proprietary Names by Prescribers for Discontinued Brand Drug Products With Existing Generic Equivalents

Chi-Ming Tu, Kellie Taylor, Grace Chai

Therapeutic Innovation & Regulatory Science

Select article: Name-Letter Branding under Scrutiny: Real Products,New Algorithms,and the Probability of Buying

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Research article

First published 2010-6

Name-Letter Branding under Scrutiny: Real Products,New Algorithms,and the Probability of Buying

Stefan Stieger

Perceptual and Motor Skills

Select article: Brand Name Translation: Language Constraints,Product Attributes,and Consumer Perceptions in East and Southeast Asia

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Research article

First published 2002-6

Brand Name Translation: Language Constraints,Product Attributes,and Consumer Perceptions in East and Southeast Asia

F.C. (Frank) Hong, Anthony Pecotich, Clifford J. Shultz

Journal of International Marketing

Select article: Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

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Research article

First published 2016-7

Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

Sookhyun Kim

AATCC Journal of Research

Select article: Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

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Research article

First published 2009-12

Express Your Social Self: Cultural Differences in Choice of Brand-Name Versus Generic Products

Heejung S. Kim, Aimee Drolet

Personality and Social Psychology Bulletin

Select article: Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

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Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

Select article: Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

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Research article

First published 2017-11

Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling

Kushagra Kulshreshtha, Vikas Tripathi, Naval Bajpai

Journal of Creative Communications

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