Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2026

Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

Michael Lynn, Karlen Avetisyan

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published November, 2024

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Michael Lynn

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published 2009

The Determinants of Store Brand Market Share - A Temporal and Cross-Sectional Analysis

Natalia Rubio, María Jesús Yagüe

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2007

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Restricted accessResearch articleFirst published May, 2018

Investigating Brand Verbal Fluency: When known brands do not come to mind

Raphaëlle Lambert-Pandraud, Gilles Laurent, Bernard Gourvennec

International Journal of Market Research

Restricted accessResearch articleFirst published March, 2025

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Restricted accessResearch articleFirst published October 12, 2022

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Restricted accessResearch articleFirst published February, 2020

Analysis of Brand Resonance Measures to Access,Dimensionality,Reliability and Validity

Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar

Global Business Review

Restricted accessResearch articleFirst published September, 2013

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

Open accessResearch articleFirst published May, 2022

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published February, 2026

Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

Michael Lynn, Karlen Avetisyan

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published November, 2024

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Michael Lynn

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published 2009

The Determinants of Store Brand Market Share - A Temporal and Cross-Sectional Analysis

Natalia Rubio, María Jesús Yagüe

International Journal of Market Research

Restricted accessResearch articleFirst published April, 2007

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Restricted accessResearch articleFirst published May, 2018

Investigating Brand Verbal Fluency: When known brands do not come to mind

Raphaëlle Lambert-Pandraud, Gilles Laurent, Bernard Gourvennec

International Journal of Market Research

Restricted accessResearch articleFirst published March, 2025

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Restricted accessResearch articleFirst published October 12, 2022

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Restricted accessResearch articleFirst published February, 2020

Analysis of Brand Resonance Measures to Access,Dimensionality,Reliability and Validity

Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar

Global Business Review

Restricted accessResearch articleFirst published September, 2013

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

Open accessResearch articleFirst published May, 2022

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes [...]

Journal of Interactive Marketing