Sage Journals: Discover world-class research

Retricted access

Research article

First published 2026-2

Customer Satisfaction Effects on Hotel Brand Performance: Mediated by Brand Popularity?

Michael Lynn, Karlen Avetisyan

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2024-11

What are the Primary Drivers of Marketing Success?: Evidence From Brand-Level Data on Restaurants

Michael Lynn

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2009

The Determinants of Store Brand Market Share - A Temporal and Cross-Sectional Analysis

Natalia Rubio, María Jesús Yagüe

International Journal of Market Research

Retricted access

Research article

First published 2018-5

Investigating Brand Verbal Fluency: When known brands do not come to mind

Raphaëlle Lambert-Pandraud, Gilles Laurent, Bernard Gourvennec

International Journal of Market Research

Retricted access

Research article

First published 2007-4

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander, Manohar U. Kalwani

Journal of Marketing

Retricted access

Research article

First published 2025-3

Development of the Brand Equity Measurement Scale of the Premier League in the Chinese Market

Bingxu Cheng, Do Young Pyun, Serhat Yilmaz

Sport Marketing Quarterly

Retricted access

Research article

First published 2022-10-12

Fueling the passion: The role online brand experiences play in developing harmonious or obsessive brand passion

Chunxiao Chen, Jian Zhang, Xing Bu [...]

Human Systems Management

Retricted access

Research article

First published 2020-2

Analysis of Brand Resonance Measures to Access,Dimensionality,Reliability and Validity

Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar

Global Business Review

Retricted access

Research article

First published 2013-9

Corporate Branding,Brand Psychological Ownership and Brand Citizenship Behaviour: Multilevel Analysis and Managerial Implications

Hsu-Hsin Chiang, Aihwa Chang, Tzu-Shian Han [...]

Journal of General Management

Open access

Research article

First published 2022-5

The Language of Brands in Social Media: Using Topic Modeling on Social Media Conversations to Drive Brand Strategy

Vanitha Swaminathan, H. Andrew Schwartz, Rowan Menezes [...]

Journal of Interactive Marketing

Search results