Search results: Sage Journals

Restricted accessResearch articleFirst published May, 2020

Exploring How Employee Sense of Brand Community Affects Their Attitudes and Behavior

Lina Xiong, Ceridwyn King

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published October, 2006

Chris Pullig, Richard G. Netemeyer, Abhijit Biswas

Journal of the Academy of Marketing Science

Restricted accessOtherFirst published September, 1999

Toni L. Schmidt, Jacqueline C. Hitchon

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published July, 2010

Douglas E. Hughes, Michael Ahearne

Journal of Marketing

Open accessResearch articleFirst published February, 2025

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2017

Eren B. Çil, Michael S. Pangburn

Production and Operations Management

Restricted accessResearch articleFirst published November, 1998

Shi Zhang, Arthur B. Markman

Journal of Marketing Research

Open accessResearch articleFirst published 2026

Elief Vandevenne, Margherita Di Cicco

New Media & Society

Open accessResearch articleFirst published July, 2026

Mark Heitmann, Tijmen P.J. Jansen, Martin Reisenbichler [...]

Journal of Marketing

Restricted accessResearch articleFirst published 2026

Jordan W. Moffett, Natalie Chisam, Kelly D. Martin [...]

Journal of Marketing