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Research article

First published 2018-5

Ethical branding as a discoursive resource for employee identity work: A case study

Philipp K. Wegerer

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2019-5

‘Brand work’: Constructing assemblages in gendered creative labour

Nina H Kivinen, Carolyn Hunter

Human Relations

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Research article

First published 2021-12

Institutional Work and Brand Strategy in the Contested Cannabis Market

Gökçen Coskuner-Balli, Ekin Pehlivan, Mine Üçok Hughes

Journal of Macromarketing

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Research article

First published 2021-3

Brand conversation: Linguistic practices on social media in the light of face-work theory

Andria Andriuzzi, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2019-4

Media work,identity,and the motivations that shape branding practices among journalists: An explanatory framework

Logan Molyneux, Seth C Lewis, Avery E Holton

New Media & Society

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Other

First published 2011-7

The new work ethics of consumption and the paradox of mundane brand resistance

Sofia Ulver-Sneistrup, Søren Askegaard, Dorthe Brogård Kristensen

Journal of Consumer Culture

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Research article

First published 2010-06

Surf ’s Up: Work,Life,Balance and Brand in a New Age Capitalist Organization

Chris Land, Scott Taylor

Sociology

Free access

Research article

First published 2015-9

Marketing with working consumers: The case of a carmaker and its brand community

Bernard Cova, Stefano Pace, Per Skålén

Organization

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Research article

First published 2017-1

Pulling together and tearing apart – The occupational branding of public relations and the management of tainted work

Christina Grandien

Public Relations Inquiry

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Research article

First published 2019-12

Linking Employer Brand Image and Work Engagement: Modelling Organizational Identification and Trust in Organization as Mediators

Vaneet Kashyap, Richa Chaudhary

South Asian Journal of Human Resources Management

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