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Articles (149)

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1-10 of 149 results for brand visibility

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Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Retricted access

Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

Select article: Framing the Market: How Brand Visibility and Sentiment Shape Stock Reactions in the US,China,and India?

Open access

Research article

First published 2026-1

Framing the Market: How Brand Visibility and Sentiment Shape Stock Reactions in the US,China,and India?

Ooi Kok Loang

Sage Open

Select article: Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

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Research article

First published 2016-9

Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

Christian Nedu Osakwe, Miloslava Chovancová, Monica Agu

Information Development

Select article: One of the blokes: Brewsters,branding and gender (in)visibility in New Zealand’s craft beer industry

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Research article

First published 2021-8

One of the blokes: Brewsters,branding and gender (in)visibility in New Zealand’s craft beer industry

Kathleen M. Kuehn, Sophie Parker

Journal of Consumer Culture

Select article: Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

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Research article

First published 2016-11

Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

Crystal Abidin

Media International Australia

Select article: Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Select article: How source-level and message-level factors influence journalists’ social media visibility during a public health crisis

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Research article

First published 2022-12

How source-level and message-level factors influence journalists’ social media visibility during a public health crisis

Xinzhi Zhang, Rui Zhu

Journalism

Select article: Self-branding strategies of online freelancers on Upwork

Open access

Research article

First published 2024-7

Self-branding strategies of online freelancers on Upwork

Dorothy Lee Blyth, Mohammad Hossein Jarrahi, Christoph Lutz [...]

New Media & Society

Select article: Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

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Research article

First published 2001-6

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen

Journal of International Marketing

Select article: Brand Image Formation as a Function of Involvement and Familiarity

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Research article

First published 2009-1

Brand Image Formation as a Function of Involvement and Familiarity

Mala Srivastava, Rutu Mody Kamdar

Paradigm: A Management Research Journal

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