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Articles (1281)

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1-10 of 1281 results for brand values

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Select article: The Effects of Employer Branding on Value Congruence and Brand Love

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Research article

First published 2021

The Effects of Employer Branding on Value Congruence and Brand Love

Yunsik Kim, Tiffany S. Legendre

Journal of Hospitality & Tourism Research

Select article: Separation of Brand Equity and Brand Value

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Research article

First published 2010-10

Separation of Brand Equity and Brand Value

Munish Kumar Tiwari

Global Business Review

Select article: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

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Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

Select article: Investigating the Idiosyncratic Nature of Brand Value

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Research article

First published 2007-12

Investigating the Idiosyncratic Nature of Brand Value

Karen W. Miller

Australasian Marketing Journal

Select article: Are Brand Value and Firm Value Related? An Empirical Examination

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Research article

First published 2025-4

Are Brand Value and Firm Value Related? An Empirical Examination

Rajesh Kumar, K. S. Sujit, K. A. Waheed [...]

Global Business Review

Select article: Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

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Research article

First published 2006-04

Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Thomas J. Madden, Frank Fehle, Susan Fournier

Journal of the Academy of Marketing Science

Select article: The destructive side of branding: A heuristic model for analyzing the value of branding practice

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Research article

First published 2018-3

The destructive side of branding: A heuristic model for analyzing the value of branding practice

Jon Bertilsson, Jens Rennstam

Organization

Select article: Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Select article: Consumer Brand Value Co-creation Typology

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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Select article: Branded Apps and Their Impact on Firm Value: A Design Perspective

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Research article

First published 2019-2

Branded Apps and Their Impact on Firm Value: A Design Perspective

D. Eric Boyd, P. K. Kannan, Rebecca J. Slotegraaf

Journal of Marketing Research

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