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Research article

First published 2024-4

Investigating Factors that Influence the Intention to Use Electric Scooter Sharing in a Market with Multiple Service Providers: Combined UTAUT2 and Brand Attitude

Yu-Shyun Chien, Jyun-Kai Liang, Chung-Cheng Lu

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2018-9

The Effect of Social Networking Sites’ Activities on Customers’ Well-Being

Seonjeong (Ally) Lee

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2021-2

Replaced by a Robot: Service Implications in the Age of the Machine

Fraser McLeay, Victoria Sophie Osburg, Vignesh Yoganathan [...]

Journal of Service Research

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Other

First published 2011-10

Hotel restaurant co-branding: The relationship of perceived brand fit with intention to purchase

Ann Suwaree Ashton, Noel Scott

Journal of Vacation Marketing

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Research article

First published 2018-5

How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker, Peter Goos [...]

International Journal of Market Research

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Research article

First published 2024-10

Antecedents to Following Brands on Facebook and Instagram with Moderating Role of User Experience

Amir Manzoor

FIIB Business Review

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Research article

First published 2017-6

I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial

Marc Herz, Adamantios Diamantopoulos

Journal of International Marketing

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Research article

First published 2018-08

Predicting Consumer Responses to a Chatbot on Facebook

Brahim Zarouali, Evert Van den Broeck, Michel Walrave [...]

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2000-4

The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

Vicki R. Lane

Journal of Marketing

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Research article

First published 2008-11

Breaking through Fast-Forwarding: Brand Information and Visual Attention

S. Adam Brasel, James Gips

Journal of Marketing

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