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1-10 of 140 results for brand usage

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Select article: Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

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Research article

First published 2013-8

Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Select article: Social Amplification: A Mechanism in the Spread of Brand Usage

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Research article

First published 2017-2

Social Amplification: A Mechanism in the Spread of Brand Usage

Robert East, Mark Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Select article: ‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

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Research article

First published 2014-12

‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

Milosz Miszczynski, Przemyslaw Tomaszewski

European Journal of Cultural Studies

Select article: Brand Image and Brand Usage

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Research article

First published 1970-8

Brand Image and Brand Usage

M. Bird, C. Channon, A. S. C. Ehrenberg

Journal of Marketing Research

Select article: Understanding consumer perceptions of luxury brands

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Research article

First published 2020-9

Understanding consumer perceptions of luxury brands

Jenni Romaniuk, Ava Huang

International Journal of Market Research

Select article: Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

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Research article

First published 2021-5

Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

Yanwen Wang, Michael Lewis, Vishal Singh

Journal of Marketing

Select article: Negative Brand Beliefs and Brand Usage

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Research article

First published 2008-5

Negative Brand Beliefs and Brand Usage

Maxwell Winchester, Jenni Romaniuk

International Journal of Market Research

Select article: Commercial Influences in Popular Literature: An Empirical Study of Brand Name Usage in American and British Hit Plays in the Postwar Era

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Research article

First published 1986-1

Commercial Influences in Popular Literature: An Empirical Study of Brand Name Usage in American and British Hit Plays in the Postwar Era

Monroe Friedman

Empirical Studies of the Arts

Select article: The Influences of Brand Usage on Response to Advertising Awareness Measures

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Research article

First published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

International Journal of Market Research

Select article: The Influences of Brand Usage on Response to Advertising Awareness Measures

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Research article

First published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight

International Journal of Market Research

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