Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2013

Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2017

Social Amplification: A Mechanism in the Spread of Brand Usage

Robert East, Mark Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published December, 2014

‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

Milosz Miszczynski, Przemyslaw Tomaszewski

European Journal of Cultural Studies

Restricted accessResearch articleFirst published August, 1970

Brand Image and Brand Usage

M. Bird, C. Channon, A. S. C. Ehrenberg

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2021

Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

Yanwen Wang, Michael Lewis, Vishal Singh

Journal of Marketing

Restricted accessResearch articleFirst published September, 2020

Understanding consumer perceptions of luxury brands

Jenni Romaniuk, Ava Huang

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2008

Negative Brand Beliefs and Brand Usage

Maxwell Winchester, Jenni Romaniuk

International Journal of Market Research

Restricted accessResearch articleFirst published January, 1986

Commercial Influences in Popular Literature: An Empirical Study of Brand Name Usage in American and British Hit Plays in the Postwar Era

Monroe Friedman

Empirical Studies of the Arts

Restricted accessResearch articleFirst published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

International Journal of Market Research

Restricted accessResearch articleFirst published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2013

Look at Me! Look at Me! Conspicuous Brand Usage,Self-Brand Connection,and Dilution

Rosellina Ferraro, Amna Kirmani, Ted Matherly

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2017

Social Amplification: A Mechanism in the Spread of Brand Usage

Robert East, Mark Uncles, Jenni Romaniuk [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published December, 2014

‘Spitting Lines – Spitting Brands’: A critical analysis of brand usage in Polish rap

Milosz Miszczynski, Przemyslaw Tomaszewski

European Journal of Cultural Studies

Restricted accessResearch articleFirst published August, 1970

Brand Image and Brand Usage

M. Bird, C. Channon, A. S. C. Ehrenberg

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2021

Investigating the Effects of Excise Taxes,Public Usage Restrictions,and Antismoking Ads Across Cigarette Brands

Yanwen Wang, Michael Lewis, Vishal Singh

Journal of Marketing

Restricted accessResearch articleFirst published September, 2020

Understanding consumer perceptions of luxury brands

Jenni Romaniuk, Ava Huang

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2008

Negative Brand Beliefs and Brand Usage

Maxwell Winchester, Jenni Romaniuk

International Journal of Market Research

Restricted accessResearch articleFirst published January, 1986

Commercial Influences in Popular Literature: An Empirical Study of Brand Name Usage in American and British Hit Plays in the Postwar Era

Monroe Friedman

Empirical Studies of the Arts

Restricted accessResearch articleFirst published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

International Journal of Market Research

Restricted accessResearch articleFirst published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight

International Journal of Market Research