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1-10 of 1166 results for brand understanding

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Select article: Can McDonald's Food Ever be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand

Retricted access

Research article

First published 2009-4

Can McDonald's Food Ever be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand

Kyoungmi Lee, Sharon Shavitt

Journal of Marketing Research

Select article: Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

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Research article

First published 2015-11

Enhancing Hotel Employees’ Brand Understanding and Brand-Building Behavior in China

Ceridwyn King, Kevin Kam Fung So

Journal of Hospitality & Tourism Research

Select article: Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

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Research article

First published 2001-11

Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity

William R. Dillon, Thomas J. Madden, Amna Kirmani [...]

Journal of Marketing Research

Select article: Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

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Research article

First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

Select article: Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

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Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

Select article: A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

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Research article

First published 1994-5

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park, V. Srinivasan

Journal of Marketing Research

Select article: Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

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Research article

First published 2016-10

Understanding Brand Equity in Campus Recreational Sports: A Consumer-Based Perspective

Isabell Mills, Antonio Williams

Recreational Sports Journal

Select article: Understanding Brand Competition Using Micro and Macro Scanner Data

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Research article

First published 1994-5

Understanding Brand Competition Using Micro and Macro Scanner Data

Gary J. Russell, Wagner A. Kamakura

Journal of Marketing Research

Select article: A social capital framework to understand the particularities and power dynamics in city branding

Open access

Research article

First published 2025-9

A social capital framework to understand the particularities and power dynamics in city branding

Giannina Warren

Marketing Theory

Select article: Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

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Research article

First published 2003-11

Thinking Strategically about Marketing: A Conceptual Framework for Understanding Brand Equity in Recreation and Intramural Sports

Matthew J. Robinson, James M. Gladden

Recreational Sports Journal

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