Search results: Sage Journals

Restricted accessResearch articleFirst published March, 2021

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2019

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published March, 2016

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published July, 2026

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

Restricted accessResearch articleFirst published July, 2023

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Restricted accessResearch articleFirst published September, 2012

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Open accessResearch articleFirst published July, 2026

Brand Trust as a Mediator in the ESG Practices-Brand Attachment Relationship: Evidence from Vietnam’s Private-Label Brands

Anh Tho To, Thi Diem Nguyen, Thi Minh Thanh Dang [...]

Sage Open

Restricted accessResearch articleFirst published 2024

Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Kong Hui Min, Lin Woon Leong

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September 5, 2023

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Open accessResearch articleFirst published June, 2023

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Restricted accessResearch articleFirst published March, 2021

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published December, 2019

Emotional Branding Scale and Its Role in Formation of Brand Trust

Vikas Singla, Gaurav Gupta

Paradigm: A Management Research Journal

Restricted accessResearch articleFirst published March, 2016

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published July, 2026

Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms

Rang Wang, Sylvia Chan-Olmsted

International Journal of Business Communication

Restricted accessResearch articleFirst published July, 2023

Impact of social media brand blunders on brand trust and brand liking

Ceren Hayran, Melis Ceylan

International Journal of Market Research

Restricted accessResearch articleFirst published September, 2012

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Open accessResearch articleFirst published July, 2026

Brand Trust as a Mediator in the ESG Practices-Brand Attachment Relationship: Evidence from Vietnam’s Private-Label Brands

Anh Tho To, Thi Diem Nguyen, Thi Minh Thanh Dang [...]

Sage Open

Restricted accessResearch articleFirst published 2024

Does CSR Perception Matter to Brand Loyalty? The Mediating Roles of Brand Trust and Brand Image

Kong Hui Min, Lin Woon Leong

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September 5, 2023

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Open accessResearch articleFirst published June, 2023

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers