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Research article

First published 2009

How to Improve Brand Tracking Research: A Frozen Pizza Case Study

Keith Chrzan, Douglas Malcolm

International Journal of Market Research

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Research article

First published 2010-02

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

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Research article

First published 2023-5

‘Build a future champion’: Exploring a branded activity-tracking platform for children and parents

Ben Lyall

Media International Australia

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Research article

First published 2026

Designation of Origin,Brand or Price: What Factors Determine Wine Selection in a Restaurant? An Analysis Using Eye-Tracking

Ricardo Díaz-Armas, Sara Campo, Andrés Fernández-Martín [...]

Cornell Hospitality Quarterly

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Research article

First published 2024-2

How Consumers Resolve Conflict over Branded Products: Evidence from Mouse Cursor Trajectories

Geoffrey Fisher, Kaitlin Woolley

Journal of Marketing Research

Free access

Research article

First published 2024-1

How important is the in-store environment for new brands?

Rachel Fuller, Samantha Hogan, Simon Pervan

International Journal of Market Research

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Research article

First published 2018-7

Tracking brand positioning for an emerging destination: 2003 to 2015

Steven Pike, Jane Gentle, Louise Kelly [...]

Tourism and Hospitality Research

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Research article

First published 2014-8

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe

Journal of Marketing Research

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Research article

First published 2019-3

News brand attribution in distributed environments: Do people know where they get their news?

Antonis Kalogeropoulos, Richard Fletcher, Rasmus Kleis Nielsen

New Media & Society

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Research article

First published 2021-7

Real-Time Brand Reputation Tracking Using Social Media

Roland T. Rust, William Rand, Ming-Hui Huang [...]

Journal of Marketing

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