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Articles (144)

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1-10 of 144 results for brand story

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Select article: Prosumer engagement through story-making in transmedia branding

Retricted access

Research article

First published 2019-1

Prosumer engagement through story-making in transmedia branding

Charmaine du Plessis

International Journal of Cultural Studies

Select article: Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

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Research article

First published 2020-11

Brand Stories: Transformative Learning Through Digital Brand Storytelling (DBS)

Sarah Fischbach, Veronica Guerrero

Journal of Advertising Education

Select article: Tell me your story: Branding destinations through residents’ (place) stories

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Research article

First published 2022-7

Tell me your story: Branding destinations through residents’ (place) stories

Nicole A. Hay, P. Monica Chien, Lisa Ruhanen

Journal of Vacation Marketing

Select article: Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Open access

Research article

First published 2024

Four Dimensions of Brand Storytelling: Framework for Managing and Analyzing Online Brand Stories

Dorit Zimand-Sheiner

International Journal of Business Communication

Select article: Managing Brands in the Social Media Environment

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Research article

First published 2013-11

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins [...]

Journal of Interactive Marketing

Select article: The Influence of News Brand Cues and Story Content on Citizen Perceptions of News Bias

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Research article

First published 2022-1

The Influence of News Brand Cues and Story Content on Citizen Perceptions of News Bias

Minchul Kim, Maria Elizabeth Grabe

The International Journal of Press/Politics

Select article: Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

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Research article

First published 2015-11

Branding consumerism: Cross-media characters and story-worlds at the turn of the 20th century

Matthew Freeman

International Journal of Cultural Studies

Select article: Neo-liberal Subjectivity,Self-branding and ‘My Rape Story’ YouTube Videos

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Research article

First published 2019-11

Neo-liberal Subjectivity,Self-branding and ‘My Rape Story’ YouTube Videos

Carol Harrington

Critical Sociology

Select article: Branding the Islamic State of Iraq and Syria

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Research article

First published 2019-12

Branding the Islamic State of Iraq and Syria

Suvojit Bandopadhyaya

Global Media and Communication

Select article: Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

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Research article

First published 2018-9

Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

François Bobrie

Recherche et Applications en Marketing (English Edition)

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