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Research article

First published 2021-3

A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity

Pravin Nath, Ahmet H. Kirca, Saejoon Kim

Journal of International Marketing

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Research article

First published 2024-9

Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

Eda Sayin, Nilüfer Z. Aydınoğlu, Ayşegül Özsomer [...]

Journal of International Marketing

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Research article

First published 2002-3

Executive Insights: The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune -500 Companies

June N.P. Francis, Janet P.Y. Lam, Jan Walls

Journal of International Marketing

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Research article

First published 2025-2

From Premium to Mass: How Service Robots Shift Brand Premiumness

Chi Hoang, Xiaoyan (Jenny) Liu, Sharon Ng

Journal of Service Research

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Research article

First published 1990-04

Straight Time and Standard Brand Adult Education

John Ohliger

New Horizons in Adult Education and Human Resource Development

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Research article

First published 2002-9

International Brand-Name Standardization/Adaptation: Antecedents and Consequences

Aref A. Alashban, Linda A. Hayes, George M. Zinkhan [...]

Journal of International Marketing

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Research article

First published 2000-12

Theory and Fact in Antitrust Doctrine: Summary Judgment Standards,Single-Brand Aftermarkets and the Clash of Microeconomic Models

Rudolph J. R. Peritz

The Antitrust Bulletin

Free access

Research article

First published 2015-9

After Rana Plaza: Building coalitional power for labour rights between unions and (consumption-based) social movement organisations

Juliane Reinecke, Jimmy Donaghey

Organization

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Research article

First published 2015

Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design

Óscar González-Benito, Mercedes Martos-Partal, Mariana Fustinoni-Venturini

International Journal of Market Research

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Research article

First published 2023-08

Consumer self‐design and brand competition

Zheyin (Jane) Gu, Giri K. Tayi

Production and Operations Management

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