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Retricted access

Research article

First published 2010-01

Exploration of Apparel Brand Knowledge

Leah Dew, Wi-Suk Kwon

Clothing and Textiles Research Journal

Retricted access

Other

First published 2011-9

Practicalities of individual producer responsibility under the WEEE directive: experiences in Germany

Vera Susanne Rotter, Perrine Chancerel, Wolf-Peter Schill

Waste Management & Research: The Journal for a Sustainable Circular Economy

Retricted access

Research article

First published 2017-6

Extracting Summary Piles from Sorting Task Data

Simon J. Blanchard, Daniel Aloise, Wayne S. Desarbo

Journal of Marketing Research

Open access

Research article

First published 2022-12

Disclosure of Silent Branding During COVID-19 Pandemic: A Study of Sarsiwa Village in Chhattisgarh State of India

Shiv Ratan Agrawal

International Journal of Rural Management

Retricted access

Research article

First published 1989-11

The Effects of Brand Positioning Strategies on Consumers’ Brand and Category Perceptions: Some Insights from Schema Research

Mita Sujan, James R. Bettman

Journal of Marketing Research

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Research article

First published 2018-2

Driving Brand Value Through CSR Initiatives: An Empirical Study in Indian Perspective

Anupam Singh, Priyanka Verma

Global Business Review

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Research article

First published 2019-7

When does product brand matter to children?

Fei Wang, Shu Li

International Journal of Market Research

Retricted access

Research article

First published 2020-12

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy

Chris Hydock, Neeru Paharia, Sean Blair

Journal of Marketing Research

Retricted access

Case report

First published 2019-1

The Rise of Patanjali

Neena Prasad

Business Perspectives and Research

Free access

Research article

First published 2004-5

Branding in library and information context: the role of marketing culture

Rajesh Singh

Information Services and Use

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