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Research article

First published 2019-6

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Michael S Lin, Yeasun K Chung

Tourism Economics

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Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

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Research article

First published 2012-4

Strategically Leveraging Corporate Social Responsibility: A Corporate Branding Perspective

Christine Vallaster, Adam Lindgreen, François Maon

California Management Review

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Research article

First published 2018-9

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung

Journal of Hospitality & Tourism Research

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Research article

First published 2022-3

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah [...]

Journal of Marketing

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

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Research article

First published 2022-7

Where,When,and Who: Corporate Social Responsibility and Brand Value—A Global Panel Study

Shawn Pope, Jimi Kim

Business & Society

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Research article

First published 2016-5

Study on Corporate Social Responsibility as Strategic Instrument for Creating Sustainable Corporate Brand Value: An Analysis with Structural Equation Modelling

Subhajit Bhattacharya, Arana Kaursar

Management and Labour Studies

Open access

Research article

First published 2020

How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR

Asif Mahmood, Jamshed Bashir

International Journal of Engineering Business Management

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Research article

First published 2016-1

Culture Doesn’t Matter? The Impact of Apparel Companies’ Corporate Social Responsibility Practices on Brand Equity

Hongjoo Woo, Byoungho Jin

Clothing and Textiles Research Journal

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