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Open access

Research article

First published 2023-4

The Influence of Brand Social Interaction on Purchase Intention: A Perspective of Social Capital

Shunfeng Zhang, Linghao Zhang

Sage Open

Retricted access

Research article

First published 2014-5

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Lauren I. Labrecque

Journal of Interactive Marketing

Retricted access

Research article

First published 2025

Enhancing Consumer Social Media Brand Engagement: An Examination of the Interactive Influence of Perceived Utilitarian and Hedonic Benefit

Re-an Müller, Isaac Sewornu Coffie, Natasha de Klerk [...]

Business Perspectives and Research

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Research article

First published 2023-10

A Post-Pandemic Exploration of International Student-Athlete Personal Branding and Fan Interaction via Social Media

E. Su Jara Pazmino, Simon M. Pack

American Behavioral Scientist

Retricted access

Research article

First published 2025

Igniting brand love: Exploring the role of member–member social interactions,co-creation experiences and affordances within online travel communities

Yuhao Lin, Ji-Hwan Yoon, Xiaoting Chi

Journal of Vacation Marketing

Retricted access

Research article

First published 2016-05

Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample

Taemin Kim, Okhyun Kim

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2026

From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM

Quan Ha Minh Tran, Huynh Ba Chan Nhu, Widya Paramita [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2022-6

Social TV and the WWE: Exploring the fan-to-brand relationship in a highly engaged,live-viewing,interactive online space

Stephen McCreery, Brian C Britt, Jameson Hayes

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 2017-11

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Marina Puzakova, Hyokjin Kwak

Journal of Marketing

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Research article

First published 2016-11

Social Media and Value Creation: The Role of Interaction Satisfaction and Interaction Immersion

Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm

Journal of Interactive Marketing

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