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Research article

First published 2023-11

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

John P. Costello, Jesse Walker, Rebecca Walker Reczek

Journal of Marketing

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Research article

First published 2022-3

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective

Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah [...]

Journal of Marketing

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

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Research article

First published 2016-4

Consumer Perception of Brand Personality: An Empirical Evidence from India

Kavita Srivastava, Narendra K. Sharma

Global Business Review

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Research article

First published 2021-3

Consumer-Based Brand Authenticity and Brand Trust in Brand Loyalty in The Korean Coffee Shop Market

Soon-Ho Kim, Minseong Kim, Stephen Holland [...]

Journal of Hospitality & Tourism Research

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Research article

First published 2014-10

Differentiating with brand personality in economy hotel segment

Xiangping Li, Chih-Lun (Alan) Yen, Muzaffer Uysal

Journal of Vacation Marketing

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Research article

First published 2015-6

The Analysis of Bangkok Coffee Chain’s Consumers and the Influence of Brand Personalities on their Purchasing Decision

Nuntana Udomkit, Panuvat Mathews

Global Business Review

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Research article

First published 2001-7

Building and Maintaining Genuine Brands in the World of Medicine

Duane Knapp

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2012-3

Is the Greening of Firms Helping Consumers to Go Green?

David Raska, Doris Shaw

Social Marketing Quarterly

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Research article

First published 2011-1

In Search of the Sources of Brand Personality

Natalia Maehle, Magne Supphellen

International Journal of Market Research

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