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Research article

First published 2004-12

Conceptualizing and measuring brand salience

Jenni Romaniuk, Byron Sharp

Marketing Theory

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Research article

First published 2019-12

Model of Brand Salience of Consumer Skincare Soap Products

Balakrishnan Menon

Metamorphosis: A Journal of Management Research

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First published 2022-8

Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector

Liem Viet Ngo, Gary Gregory, Ryan Miller [...]

Australasian Marketing Journal

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Research article

First published 2012-11

The Impact of Vertical Service Line Extensions and Brand Salience on Reciprocal Transfer of Image and Performance Associations

Jean Boisvert

Journal of Service Research

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Research article

First published 1986-11

Salience Effects in Brand Recall

Joseph W. Alba, Amitava Chattopadhyay

Journal of Marketing Research

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Research article

First published 1993-03

An Experiment on the Salience of Country-of-Origin in the Era of Global Brands

David K. Tse, Gerald J. Gorn

Journal of International Marketing

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Research article

First published 2019-9

Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context

Alexander Jakubanecs , Magne Supphellen, Alexander Fedorikhin [...]

International Journal of Market Research

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Research article

First published 2018-1

University-Affiliated Alcohol Marketing Enhances the Incentive Salience of Alcohol Cues

Bruce D. Bartholow, Chris Loersch, Tiffany A. Ito [...]

Psychological Science

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Research article

First published 2016-9

Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

Christian Nedu Osakwe, Miloslava Chovancová, Monica Agu

Information Development

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Research article

First published 1973-2

What Makes a Brand Name Familiar?

Leo Bogart, Charles Lehman

Journal of Marketing Research

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