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Research article

First published 2020-2

Analysis of Brand Resonance Measures to Access,Dimensionality,Reliability and Validity

Umesh Ramchandra Raut, Pedro Quelhas Brito, Prafulla Arjun Pawar

Global Business Review

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Research article

First published 2005-11

Logos or the Resonance of Branding

Ella Chmielewska

Space and Culture

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Research article

First published 2018-8

Neural Profiling of Brands: Mapping Brand Image in Consumers’ Brains with Visual Templates

Hang-Yee Chan, Maarten Boksem, Ale Smidts

Journal of Marketing Research

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Research article

First published 2020-07

Nuclear Magnetic Resonance-Based Metabolomic Comparison of Breast Milk and Organic and Traditional Formula Milk Brands for Infants and Toddlers

Gaia Meoni, Leonardo Tenori, Claudio Luchinat

OMICS: A Journal of Integrative Biology

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Research article

First published 2012-7

Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility between values Matter?

Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho [...]

Journal of Marketing

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Research article

First published 2006-1

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel

Journal of Marketing

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Research article

First published 2009-5

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz [...]

Journal of Marketing

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Research article

First published 2015-8

From “Where” to “What”: Distributed Representations of Brand Associations in the Human Brain

Yu-Ping Chen, Leif D. Nelson, Ming Hsu

Journal of Marketing Research

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Research article

First published 2023-6

Re-thinking brand extension theory: Parents,siblings and off-spring or landlords and tenants?

Anne-Marie Hede, Finola Kerrigan, Maree Thyne

Marketing Theory

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Research article

First published 2019-8

‘There’s nothing wrong with the picture’: representations of diversity through cultural branding

Susie Khamis

Media International Australia

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