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Research article

First published 2023-11

Creating Value for Brand Practice by Design Research— New Brand Sprint as an Illustrative Example

Carsten Baumgarth, Dirk-Mario Boltz, Cosima Kaibel

Journal of Creating Value

Open access

Research article

First published 2021-1

Mapping methods of research on consumer engagement with brands on social media: A literature review

Petra Audy Martínek

Methodological Innovations

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Research article

First published 2009-5

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz [...]

Journal of Marketing

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Research article

First published 2023-7

Employer Branding: A Critical Review and Future Research

Gordhan K. Saini

NHRD Network Journal

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Research article

First published 2001-8

Threats to the External Validity of Brand Extension Research

Richard R. Klink, Daniel C. Smith

Journal of Marketing Research

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Research article

First published 2024-3

Place Branding: A Systematic Literature Review and Future Research Agenda

Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma [...]

Journal of Travel Research

Free access

Research article

First published 2024-2

A Bibliometric Analysis of Green Branding Research from 2000 to 2019

Utkal Khandelwal, Vikas Tripathi, Ashish Gupta

Vision: The Journal of Business Perspective

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Research article

First published 2018-3

Consumers and Brands across the Globe: Research Synthesis and New Directions

Zeynep Gürhan-Canli, Gülen Sarial-Abi, Ceren Hayran

Journal of International Marketing

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Research article

First published 2015

The Elicitation Capabilities of Qualitative Projective Techniques in Political Brand Image Research

Christopher Pich, Guja Armannsdottir, Dianne Dean

International Journal of Market Research

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Review article

First published 2025-3

Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis

Shaunak Roy, Shivaji Banerjee

FIIB Business Review

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