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1-10 of 400 results for brand relevance

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Select article: Win the Brand Relevance Battle and Then Build Competitor Barriers

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Research article

First published 2012-1

Win the Brand Relevance Battle and Then Build Competitor Barriers

David A. Aaker

California Management Review

Select article: The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands

Retricted access

Research article

First published 2022-11

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands

Nailya Ordabayeva, Lisa A. Cavanaugh, Darren W. Dahl

Journal of Marketing

Select article: The Concept of Branding: Is It Relevant to Nursing?

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Research article

First published 2004-10

The Concept of Branding: Is It Relevant to Nursing?

Mary C. Dominiak

Nursing Science Quarterly

Select article: The Value Relevance of Brand Attitude in High-Technology Markets

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Announcement

First published 2001-11

The Value Relevance of Brand Attitude in High-Technology Markets

David A. Aaker, Robert Jacobson

Journal of Marketing Research

Select article: The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy,Product Experience,and Attribute-Relationship Schemata

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Research article

First published 2001-07

The Accuracy of Brand and Attribute Judgments: The Role of Information Relevancy,Product Experience,and Attribute-Relationship Schemata

Kevin Mason, Thomas Jensen, Scot Burton [...]

Journal of the Academy of Marketing Science

Select article: How Important Are Brands? A Cross-Category,Cross-Country Study

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Research article

First published 2010-10

How Important Are Brands? A Cross-Category,Cross-Country Study

Marc Fischer, Franziska Völckner, Henrik Sattler

Journal of Marketing Research

Select article: Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

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Research article

First published 2009-4

Consumer Evaluation of Brand Extensions: An Empirical Assessment in the Indian Context

Dhananjay Bapat, J. S. Panwar

Vision: The Journal of Business Perspective

Select article: Relevance and Creation of Strong Brands for B2B Markets

Free access

Research article

First published 2014-10

Relevance and Creation of Strong Brands for B2B Markets

Sharad Sarin

Vikalpa: The Journal for Decision Makers

Select article: Book Review: Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change

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Review article

First published 2007-06

Book Review: Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change

Todd Kato

Business and Professional Communication Quarterly

Select article: Relevance of Branding in Indian Construction Market - A Study with Reference to Small and Medium Scale Construction Firms

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Research article

First published 2022-12

Relevance of Branding in Indian Construction Market - A Study with Reference to Small and Medium Scale Construction Firms

Desai Devang, Binny Sachin, Telluri Pavankumar Reddy [...]

Journal of Real Estate,Construction & Management

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