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Book Review: Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change

Business and Professional Communication Quarterly

Impact Factor: 2.1 / 5-Year Impact Factor: 1.9

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First published online June, 2007

Book Review: Brand Clout: Maintaining Relevance and Profitability Amidst Constant Change

Volume 70, Issue 2

https://doi.org/10.1177/1080569907301645

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