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Articles (1232)

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1-10 of 1232 results for brand relationships

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Select article: Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Retricted access

Research article

First published 2024-8

Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Ashish Sharma

Intelligent Decision Technologies

Select article: Sport Brands: Brand Relationships and Consumer Behavior

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Research article

First published 2020-3

Sport Brands: Brand Relationships and Consumer Behavior

Thilo Kunkel, Rui Biscaia

Sport Marketing Quarterly

Select article: Service Brand Relationship Quality

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Research article

First published 2015-2

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Service Research

Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: Professor Brand Advocacy: Do Brand Relationships Matter?

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Other

First published 2010-12

Professor Brand Advocacy: Do Brand Relationships Matter?

Ravi K. Jillapalli, James B. Wilcox

Journal of Marketing Education

Select article: Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

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Research article

First published 2017-6

Beyond Brand Personality: Building Consumer–Brand Emotional Relationship

Imene Becheur, Oula Bayarassou, Hela Ghrib

Global Business Review

Select article: Brands as relationship facilitators in consumer markets

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Other

First published 2009-03

Brands as relationship facilitators in consumer markets

Cleopatra Veloutsou

Marketing Theory

Select article: Brand relationship and personality theory

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Review article

First published 2012-9

Brand relationship and personality theory

Mark Avis, Robert Aitken, Shelagh Ferguson

Marketing Theory

Select article: Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

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Research article

First published 2019-11

Brand Attribute Associations,Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare

Australasian Marketing Journal

Select article: Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Open access

Research article

First published 2020-10

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, Yun Jiang, Faizan Alam [...]

Sage Open

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