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Articles (146)

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1-10 of 146 results for brand relationship quality

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Select article: Service Brand Relationship Quality

Retricted access

Research article

First published 2015-2

Service Brand Relationship Quality

Bettina Nyffenegger, Harley Krohmer, Wayne D. Hoyer [...]

Journal of Service Research

Select article: The influences of brand benefits on brand loyalty: Intermediate mechanisms

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Research article

First published 2016-2

The influences of brand benefits on brand loyalty: Intermediate mechanisms

Shyh-Ming Huang, Shyh-Rong Fang, Shih-Chieh Fang [...]

Australian Journal of Management

Select article: Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

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Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Select article: Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands

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Research article

First published 2020-5

Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands

Scott Taylor, Robin B. DiPietro

Cornell Hospitality Quarterly

Select article: Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

Open access

Research article

First published 2022-10

Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

Shu-Hsien Liao, Da-Chian Hu, Huan-Lun Chou

Sage Open

Select article: First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

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Research article

First published 2020-7

First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

Ronen Shay, Anthony Palomba

Games and Culture

Select article: Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

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Research article

First published 2022-1

Distribution Intensity and Purchase Behavior-mediating Role of Brand Equity in Oil Marketing Companies (OMCs): An Emerging Markets Perspective

George Kofi Amoako

Business Perspectives and Research

Select article: Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

Select article: Hotel brand personality and brand quality

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Research article

First published 2013-10

Hotel brand personality and brand quality

Xuan Tran, Camille Dauchez, Anna-Milena Szemik

Journal of Vacation Marketing

Select article: Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Open access

Research article

First published 2025

Wine destination brand equity in New- and Old-World wine countries: Exploring the moderating effect of wine involvement

Stella Kladou, Kyuho Lee, Ahmet Usakli [...]

Journal of Vacation Marketing

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