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1-7 of 7 results for brand re-launch

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Retricted access

Research article

First published 2021-9

Haleeb: Rejuvenating the Market Leader of the Past

Umair Usman, Rohail Ashraf, Muhammad Asif Khan

Asian Journal of Management Cases

Retricted access

Research article

First published 2020-7

Social media for health promotion: What messages are women receiving about cardiovascular disease risk by the Canadian Heart and Stroke Foundation?

Christine A Gonsalves, Kerry R McGannon , Robert J Schinke

Journal of Health Psychology

Open access

Research article

First published 2023-7

From Brand to Genre: The Hallmark Movie

Andrea Braithwaite

Television & New Media

Retricted access

Research article

First published 2026

A24 music: Reinventing synergy through musical paratexts

Max Kaplan

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2022-7

“Never Battle Alone”: Egirls and the Gender(ed) War on Video Game Live Streaming as “Real” Work

Christine H. Tran

Television & New Media

Retricted access

Research article

First published 2024

Entrepreneurial Podcasting: A Linguistic Ethnographic Perspective

Geert Jacobs

International Journal of Business Communication

Retricted access

Research article

First published 2004-09

The Business of Information

Shaida Dorabjee

Business Information Review