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1-10 of 200 results for brand protection

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Select article: Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

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Research article

First published 2018-9

Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits

Larisa Ertekin, Alina Sorescu, Mark B. Houston

Journal of Marketing

Select article: Protecting Victims or Protecting the Brand? Secondary Victimization and Cruise Ship Crime

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Research article

First published 2022-10

Protecting Victims or Protecting the Brand? Secondary Victimization and Cruise Ship Crime

Morgan Wilson, Natalia Hanley

Journal of Interpersonal Violence

Select article: Brand equity protection and new geographic dynamics evidence from franchising in Brazil

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Research article

First published 2021-9

Brand equity protection and new geographic dynamics evidence from franchising in Brazil

Muriel Fadairo, Joseph Kaswengi, Cintya Lanchimba [...]

Recherche et Applications en Marketing (English Edition)

Select article: Project: Protecting the Brand

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Research article

First published 2009-8

Project: Protecting the Brand

Lighting Design + Application

Select article: Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

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Research article

First published 2019-9

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Ross D. Petty

Journal of Macromarketing

Select article: Protecting Global Brands: Toward a Global Norm

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Research article

First published 2002-6

Protecting Global Brands: Toward a Global Norm

Kate Gillespie, Kishore Krishna, Susan Jarvis

Journal of International Marketing

Select article: Special interest tourists collecting places and destinations: A case study of Australian World Heritage sites

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Other

First published 2010-7

Special interest tourists collecting places and destinations: A case study of Australian World Heritage sites

Lisa M. King, Bruce Prideaux

Journal of Vacation Marketing

Select article: Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases

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Research article

First published 2002-4

Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases

Charles R. Taylor, Michael G. Walsh

Journal of Public Policy & Marketing

Select article: Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

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Research article

First published 2020-8

Separating Perceptions of Kaepernick From Perceptions of His Protest: An Analysis of Athlete Activism,Endorsed Brand,and Media Effects

Bumsoo Park, Sanghyun Park, Andrew C. Billings

Communication & Sport

Select article: The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

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Research article

First published 2011-3

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946

Ross D. Petty

Journal of Macromarketing

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