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1-10 of 863 results for brand promotion

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Select article: Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Select article: Buying Brands at Both Regular Price and on Promotion over Time

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Research article

First published 2017-11

Buying Brands at Both Regular Price and on Promotion over Time

John Scriven, Maria Clemente, John Dawes [...]

Australasian Marketing Journal

Select article: Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

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Research article

First published 2018-12

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma

Global Business Review

Select article: Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

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Research article

First published 2010-11

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora

Journal of Marketing

Select article: The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

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Research article

First published 2008-6

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Rebecca J. Slotegraaf, Koen Pauwels

Journal of Marketing Research

Select article: Brand Portfolio Promotions

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Research article

First published 2008-8

Brand Portfolio Promotions

Anocha Aribarg, Neeraj Arora

Journal of Marketing Research

Select article: Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

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Research article

First published 2001-1

Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions

Kusum L. Ailawadi, Scott A. Neslin, Karen Gedenk

Journal of Marketing

Select article: Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

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Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Select article: Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

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Research article

First published 1992-2

Evaluating the Multiple Effects of Retail Promotions on Brand Loyal and Brand Switching Segments

Rajiv Grover, V. Srinivasan

Journal of Marketing Research

Select article: Measuring the Dynamic Effects of Promotions on Brand Choice

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Research article

First published 1996-2

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla, Lakshman Krishnamurthi

Journal of Marketing Research

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