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Articles (24)

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1-10 of 24 results for brand pride

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Select article: Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

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Research article

First published 2022-10

Brand Pride in Consumer–Brand Relationships: Towards a Conceptual Framework

Subarna Nandy, Neena Sondhi

Global Business Review

Select article: How Does Brand Pride Help Consumers Take the Right Decisions?

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Research article

First published 2022

How Does Brand Pride Help Consumers Take the Right Decisions?

Sana Arshad, Asmat-Nizam Abdul-Talib

Global Business Review

Select article: Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

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Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

Select article: Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

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Research article

First published 2016-6

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

Henry Wear, Bob Heere, Aaron Clopton

Sport Marketing Quarterly

Select article: National pride,global capital: a social semiotic analysis of transnational visual branding in the airline industry

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Other

First published 2007-10

National pride,global capital: a social semiotic analysis of transnational visual branding in the airline industry

Crispin Thurlow, Giorgia Aiello

Visual Communication

Select article: Generational Diversity at Workplace

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Research article

First published 2021-7

Generational Diversity at Workplace

Sabthami Ravichandran

NHRD Network Journal

Select article: Identity,lifestyle,and face-mask branding: A social semiotic multimodal discourse analysis

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Research article

First published 2021-6

Identity,lifestyle,and face-mask branding: A social semiotic multimodal discourse analysis

Yilei Wang, Dezheng (William) Feng, Wing Yee Jenifer Ho

Multimodality & Society

Select article: Framing a national champion: Media narratives,Brand Nationalism,and public sentiment online

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Research article

First published 2026

Framing a national champion: Media narratives,Brand Nationalism,and public sentiment online

Ngo Thaiduong

Media International Australia

Select article: National identity lite

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Other

First published 2011-3

National identity lite

Nadia Kaneva, Delia Popescu

International Journal of Cultural Studies

Select article: From silence to Pride? A feminist visual narrative analysis of the Swedish Armed Forces’ Pride campaigns

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Research article

First published 2025-3

From silence to Pride? A feminist visual narrative analysis of the Swedish Armed Forces’ Pride campaigns

Elin Berg

Media,War & Conflict

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