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Case report

First published 2021-1

Parle Products: The Journey of Budget Brand Toward Premiumization

A. Shivakanth Shetty, Kerena Anand, Raghavendra A. N.

Business Perspectives and Research

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Research article

First published 2025-2

From Premium to Mass: How Service Robots Shift Brand Premiumness

Chi Hoang, Xiaoyan (Jenny) Liu, Sharon Ng

Journal of Service Research

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Research article

First published 2003-10

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

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Research article

First published 2025-12

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Management Journal

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Research article

First published 2005-04

Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk

Devon DelVecchio, Daniel C. Smith

Journal of the Academy of Marketing Science

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Research article

First published 2010-10

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Inge Geyskens, Katrijn Gielens, Els Gijsbrechts

Journal of Marketing Research

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Research article

First published 2010-11

Promoting Brands across Categories with a Social Cause: Implementing Effective Embedded Premium Programs

Ty Henderson, Neeraj Arora

Journal of Marketing

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Research article

First published 2010-12

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, Inge Geyskens

Journal of Marketing Research

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Research article

First published 2020-6

Packaging House of Cards and The Knick : How talent intermediaries manage the indie-auteur brand to sell premium television

Andrew Stubbs

Critical Studies in Television: The International Journal of Television Studies

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Research article

First published 2022-9

Effect of Social Media Marketing and eWOM on Willingness to Pay in the Etailing: Mediating Role of Brand Equity and Brand Identity

Milad Farzin, Marzie Sadeghi, Majid Fattahi [...]

Business Perspectives and Research

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