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Research article

First published 2018-8

The Support of Local Underdogs: System Justification Theory Perspectives

Tiffany Shin Legendre, Rodney Warnick, Melissa Baker

Cornell Hospitality Quarterly

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Research article

First published 2017-9

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

Delphine Dion, Stéphane Borraz

Journal of Marketing

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Research article

First published 2019-9

Family Firm Brands,Perceptions of Doing Good,and Consumer Happiness

Margarete Schellong, Nils D. Kraiczy, Lucia Malär [...]

Entrepreneurship Theory and Practice

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Research article

First published 2019-2

Up,Up,and Away: Upgrading as a Response to Dissimilar Brand Users

Yajin Wang, Deborah Roedder John

Journal of Marketing Research

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Research article

First published 2013-9

All That is Users Might Not be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands

Christoph Fuchs, Emanuela Prandelli, Martin Schreier [...]

Journal of Marketing

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Research article

First published 2021-3

Horizontal Shareholdings and Paragraph IV Generic Entry in the U.S. Pharmaceutical Industry

Jin Xie

The Antitrust Bulletin

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Research article

First published 2024-9

Impact of Inventory Levels and Product Variety on Consumers’ Perceptions of Brands

Koushyar Rajavi, Sina Golara, Sajad Modaresi

Production and Operations Management

Open access

Research article

First published 2022-9

How brands mobilize status,reputation,and legitimacy cues to signal their social standing: The case of luxury watchmaking

Déborah Philippe, Alain Debenedetti, Damien Chaney

Marketing Theory

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Research article

First published 2020-2

‘Russell Brand’s a joke,right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

Ellen Watts

European Journal of Cultural Studies

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Research article

First published 2022-10

An Unintended Consequence of Product Upgrades: How Upgrades Can Make Current Consumers Feel Left Behind

Wonsuk Jung, Joann Peck, Mauricio Palmeira [...]

Journal of Marketing Research

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