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1-10 of 264 results for brand performance model

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Select article: A consumer-based brand performance model for assessing brand success

Retricted access

Research article

First published 2019-1

A consumer-based brand performance model for assessing brand success

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra

International Journal of Market Research

Select article: The Long-Term Effect of Marketing Strategy on Brand Sales

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Research article

First published 2010-10

The Long-Term Effect of Marketing Strategy on Brand Sales

M. Berk Ataman, Harald J. Van Heerde, Carl F. Mela

Journal of Marketing Research

Select article: Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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Research article

First published 2009-11

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

Alexander Krasnikov, Saurabh Mishra, David Orozco

Journal of Marketing

Select article: How can each brand’s buyer base buy the category at above the average rate?

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

John G Dawes

International Journal of Market Research

Select article: Is Nestlé a Lady? The Feminine Brand Name Advantage

Open access

Research article

First published 2021-11

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey [...]

Journal of Marketing

Select article: Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

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Research article

First published 2020-5

Examining the Step-Up Brand Extensions of Budget Hotels: The Reciprocal Spillover Effects

Shun Ye, Linfeng (Zenny) Wu, Soyon Paek

Cornell Hospitality Quarterly

Select article: Brand Introduction Strategies and Competitive Environments

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Research article

First published 1990-11

Brand Introduction Strategies and Competitive Environments

Hubert Gatignon, Barton Weitz, Pradeep Bansal

Journal of Marketing Research

Select article: How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

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Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

Select article: Destination Brand Equity for Australia

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Research article

First published 2016-1

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Select article: A Connectionist Model of Brand–Quality Associations

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Research article

First published 2000-8

A Connectionist Model of Brand–Quality Associations

Chris Janiszewski, Stijn M.J. Van Osselaer

Journal of Marketing Research

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