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Articles (46)

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1-10 of 46 results for brand performance metrics

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Select article: The Structure of Survey-Based Brand Metrics

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Research article

First published 2008-12

The Structure of Survey-Based Brand Metrics

Donald R. Lehmann, Kevin Lane Keller, John U. Farley

Journal of International Marketing

Select article: How can each brand’s buyer base buy the category at above the average rate?

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

John G Dawes

International Journal of Market Research

Select article: Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

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Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

Select article: Mind-Set Metrics in Market Response Models: An Integrative Approach

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Research article

First published 2010-8

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels

Journal of Marketing Research

Select article: The Informational Value of Social Tagging Networks

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Research article

First published 2014-7

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan

Journal of Marketing

Select article: Brand Loyalty in the UK Sportswear Market

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Research article

First published 2009

Brand Loyalty in the UK Sportswear Market

John Dawes

International Journal of Market Research

Select article: Relating Brand Equity and Customer Equity: An Exploratory Study

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Research article

First published 2015

Relating Brand Equity and Customer Equity: An Exploratory Study

Jaime Romero, Maria Jesús Yagüe

International Journal of Market Research

Select article: Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

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Research article

First published 2014-12

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data

Natalie Mizik

Journal of Marketing Research

Select article: Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

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Research article

First published 2014-8

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

David A. Schweidel, Wendy W. Moe

Journal of Marketing Research

Select article: The Financial Value Impact of Perceptual Brand Attributes

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Research article

First published 2008-2

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson

Journal of Marketing Research

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