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Research article

First published 2020-3

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar

International Journal of Market Research

Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

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Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

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Research article

First published 2019-11

Users’ Participation in Facebook Brand Pages and Its Influence on Word-of-Mouth: The Role of Brand Knowledge and Brand Relationship

Daniela Langaro, Maria de Fátima Salgueiro, Paulo Rita [...]

Journal of Creative Communications

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Research article

First published 2019-12

Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs

Ajitabh Dash

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

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Research article

First published 2019-5

When is brand content shared on Facebook? A field study on online Word-of-Mouth

Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens [...]

International Journal of Market Research

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Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

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Research article

First published 2014-8

City web sites: Do they promote economic development,or branding,or anything at all?

James Vanderleeuw, Jason C. Sides

Information Polity

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Research article

First published 2018-4

Motives,Modes of Participation,and Loyalty Intentions of Facebook Tourism Brand Page Consumers

Michal Ben-Shaul, Arie Reichel

Journal of Travel Research

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