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Open access

Research article

First published 2020-7

Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image

Shahid Bashir, Muddasar Ghani Khwaja, Yasir Rashid [...]

Sage Open

Open access

Research article

First published 2023-11

Impact of Pandemic Communication on Brand-specific Outcomes: Testing the Moderating Role of Brand Attitude and Product Category

Sonika Nagpal, Garima Gupta

Journal of Creative Communications

Retricted access

Research article

First published 2020-8

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

Asha Binu Raj

Global Business Review

Retricted access

Research article

First published 2025-12

Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

Lauren S. Grewal, Prasad Vana, Andrew T. Stephen

Journal of Marketing Research

Open access

Research article

First published 2024-5

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal [...]

Journal of Marketing

Retricted access

Research article

First published 2020-2

Antecedents and an Outcome of Customer Engagement With Hotel Brand Community on Facebook

Reham Touni, Woo Gon Kim, Hyung-Min Choi [...]

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2013-5

Building Brands Together: Emergence and Outcomes of Co-Creation

Nicholas Ind, Oriol Iglesias, Majken Schultz

California Management Review

Retricted access

Research article

First published 2025

Do Consumers’ Personality Traits Play a Role in the Model of Antecedents and Outcomes of Brand Love? An Empirical Investigation Among Apparel Brand Consumers

Thalhath P., Velmurugan P. S.

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2012-5

Clinical Outcomes Associated with Brand-to-Generic Phenytoin Interchange

Shilpa A Kinikar, Thomas Delate, C Mindy Menaker-Wiener [...]

Annals of Pharmacotherapy

Retricted access

Research article

First published 2023-7

Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes

A. Lynn Matthews, Seth Cockrell, Kristen L. Walker

Journal of Public Policy & Marketing

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