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Research article

First published 2019-1

The presentation of brand personality in English-Chinese brand name translation

Ying Cui

International Journal of Market Research

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Research article

First published 2016-11

Integrative Responses to Culture Mixing in Brand Name Translations

Hean Tat Keh, Carlos J. Torelli, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2002-6

Brand Name Translation: Language Constraints,Product Attributes,and Consumer Perceptions in East and Southeast Asia

F.C. (Frank) Hong, Anthony Pecotich, Clifford J. Shultz

Journal of International Marketing

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Research article

First published 2001-8

Creating Local Brands in Multilingual International Markets

Shi Zhang, Bernd H. Schmitt

Journal of Marketing Research

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Research article

First published 2020-5

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China

Weihe Gao, Li Ji, Yong Liu [...]

Journal of Marketing

Open access

Article commentary

First published 2023-5

Brand Name Versus Generic?

Gewalin Aungaroon

Epilepsy Currents

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Other

First published 2007-07

Symptom relapse following switch from Celexa to generic citalopram: an anxiety disorders case series

Michael Van Ameringen, Catherine Mancini, Beth Patterson [...]

Journal of Psychopharmacology

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Research article

First published 2015-5

Good Times,Brought to You by Brand Modi

Ravinder Kaur

Television & New Media

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Research article

First published 1995-9

Increasing Environmental Sensitivity via Workplace Experiences

Ida E. Berger, Vinay Kanetkar

Journal of Public Policy & Marketing

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Research article

First published 1996-06

Employing the Body: the Reproductive Body and Employment Exclusion

Michael Thomson

Social & Legal Studies

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