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Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-8

Generic Clopidogrel: Has Substitution for Brand Name Plavix® Been Effective?

Erica S. Westphal, Traci Aladeen, Denis Vanini [...]

Journal of Pharmacy Practice

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Research article

First published 1998-5

How Brand Names Affect the Demand for Twin Automobiles

Mary W. Sullivan

Journal of Marketing Research

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Research article

First published 1991-03

Quality Uncertainty,Brand Reliance,and Dissipative Advertising

Cynthia Fraser Hite, Robert E. Hite, Tamra Minor

Journal of the Academy of Marketing Science

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Research article

First published 2013-3

Excise Taxes,Tax Incidence,and the Flight to Quality

Javier Espinosa, William N. Evans

Public Finance Review

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Research article

First published 2007-1

What is the Value of Authorised Generic Agreements? Assessments on the French Market

Jean-Michel Peny, Jean-Pierre Covilard

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2006-01

Generic Substitution of Antihypertensive Drugs: Does it Affect Adherence?

Boris LG Van Wijk, Olaf H Klungel, Eibert R Heerdink [...]

Annals of Pharmacotherapy

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Research article

First published 2010-10

A Web-Based Survey on Australian Community Pharmacists' Perceptions and Practices of Generic Substitution

Chong Chee Ping, Geoff March, Alice Clark [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2024-1

Does Bad Medical News Reduce Preferences for Generic Drugs?

Manuel Hermosilla, Andrew T. Ching

Journal of Marketing

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Research article

First published 2018-10

Substituting Generic Lamivudine for Emtricitabine in Virologically Suppressed HIV-Infected Patients

Amy Jo Harzke, Maria Diaz, Emily Tong [...]

Journal of Correctional Health Care

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