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1-10 of 25 results for brand name loyalty

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Select article: Self-Congruity and Functional Congruity in Brand Loyalty

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Research article

First published 2015-2

Self-Congruity and Functional Congruity in Brand Loyalty

Juhee Kang, Liang Tang, Ju Yup Lee

Journal of Hospitality & Tourism Research

Select article: Nepotism or Family Tradition? A Study of NASCAR Drivers

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Research article

First published 2008-06

Nepotism or Family Tradition? A Study of NASCAR Drivers

Peter A. Groothuis, Jana D. Groothuis

Journal of Sports Economics

Select article: Hotel brand signature,brand attitude,subject norm,and perceived behavior control

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Research article

First published 2025-10

Hotel brand signature,brand attitude,subject norm,and perceived behavior control

Chen-Kuo Pai, Tianqi Chen, Timothy J. Lee [...]

Journal of Vacation Marketing

Select article: Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

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Research article

First published 2022-3

Toward a Better Understanding of Parent versus Local Team Branding in Minor League Baseball

Matthew J. Bernthal, Khalid Ballouli, Nicholas Nugent

Sport Marketing Quarterly

Select article: The Development of Brand Loyalty: An Experimental Study

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Research article

First published 1968-2

The Development of Brand Loyalty: An Experimental Study

J. Douglas Mcconnell

Journal of Marketing Research

Select article: The presentation of brand personality in English-Chinese brand name translation

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Research article

First published 2019-1

The presentation of brand personality in English-Chinese brand name translation

Ying Cui

International Journal of Market Research

Select article: Influence of Lifestyles on Consumers’ Buying Behaviour

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Research article

First published 2000-7

Influence of Lifestyles on Consumers’ Buying Behaviour

DPS Verma, Savita Hanspal

Paradigm: A Management Research Journal

Select article: Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Open access

Research article

First published 2024-4

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Suhaib Ahmed, Tahir Islam, Abdul Ghaffar

Sage Open

Select article: Measuring Customer-Based Restaurant Brand Equity

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First published 2004-05

Measuring Customer-Based Restaurant Brand Equity

Woo Gon Kim, Hong-Bumm Kim

Cornell Hospitality Quarterly

Select article: A structural analysis of destination brand equity in mountainous tourism destination in northern India

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Research article

First published 2019-10

A structural analysis of destination brand equity in mountainous tourism destination in northern India

Vikrant Kaushal, Suman Sharma, G Mahender Reddy

Tourism and Hospitality Research

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