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1-3 of 3 results for brand name heuristic

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Select article: How and when Alphanumeric Brand Names Affect Consumer Preferences

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Research article

First published 2010-12

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross

Journal of Marketing Research

Select article: Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

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First published 2022-2

Looks Clear and Sounds Familiar: How Consumers Form Inferential Beliefs About Luxury Hotel Service Quality

Sann Ryu, Yun-na Park, Jungkun Park

Cornell Hospitality Quarterly

Select article: Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

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Research article

First published 2016-12

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Sarang Sunder, V. Kumar, Yi Zhao

Journal of Marketing Research

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