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Open access

Research article

First published 2021-4

Competition in a Variety Seeking Market With Brand Name Awareness

Liyang Xiong, Honglei Yu, Zhanqing Wang

Sage Open

Retricted access

Research article

First published 1990-12

Brand Name Awareness and Image Perception of Women's Daytime Apparel

Yoon-Hee Kwon

Perceptual and Motor Skills

Retricted access

Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2014-12

Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio [...]

Communication & Sport

Retricted access

Research article

First published 2009

The Influences of Brand Usage on Response to Advertising Awareness Measures

Jenni Romaniuk, Samuel Wight

International Journal of Market Research

Retricted access

Other

First published 2004-05

Measuring Customer-Based Restaurant Brand Equity

Woo Gon Kim, Hong-Bumm Kim

Cornell Hospitality Quarterly

Retricted access

Research article

First published 1993-1

Conceptualizing,Measuring,and Managing Customer-Based Brand Equity

Kevin Lane Keller

Journal of Marketing

Retricted access

Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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Research article

First published 2017-2

Brand Attitudes and Search Engine Queries

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit [...]

Journal of Interactive Marketing

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Research article

First published 2018-1

Customer-Based Destination Brand Equity Modeling: The Role of Destination Resources,Value for Money,and Value in Use

Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen

Journal of Travel Research

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