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Retricted access

Research article

First published 2015-6

Brand Meaning Rigidity in China

Giana M. Eckhardt, Anders Bengtsson

Journal of Macromarketing

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Research article

First published 2015-6

How brand gives employees meaning: Towards an extended view of brand equity

Fabienne Berger-Remy, Géraldine Michel

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-9

City elements propelling city brand meaning-making processes

Amelia Green, Debra Grace, Helen Perkins

Marketing Theory

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Research article

First published 2006-04

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Barbara B. Stern

Journal of the Academy of Marketing Science

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

Retricted access

Research article

First published 2012-9

Emotional and Relational Proximities as Explanatory Factors for Affective Meaning Transfer between Brands and Print Media Brands

Rita Valette-Florence

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2013-6

Coffee and Tea: Socio-cultural Meaning,Context and Branding

Harsh V. Verma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2011-6

Skin ‘Fairness’—Culturally Embedded Meaning and Branding Implications

Harsh V. Verma

Global Business Review

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Research article

First published 2025-11

Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning,Team Brand Identification,and Cocreation Mechanisms

Agostino Vollero, Domenico Sardanelli, Argyro Elisavet Manoli

Journal of Interactive Marketing

Retricted access

Research article

First published 2003-7

Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

Stephen Brown, Robert V. Kozinets, John F. Sherry

Journal of Marketing

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