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Articles (341)

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1-10 of 341 results for brand materiality

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Select article: Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

Select article: Iconic Brands

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Research article

First published 2010-6

Iconic Brands

Olga Kravets, Örsan Örge

Journal of Material Culture

Select article: The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

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Research article

First published 2013-6

The Effect of Global Company Animosity on Global Brand Attitudes in Emerging and Developed Markets: Does Perceived Value Matter?

Dana L. Alden, James B. Kelley, Petra Riefler [...]

Journal of International Marketing

Select article: Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way

Open access

Research article

First published 2025-6

Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way

Lisa O’Malley, Maria Lichrou, Maurice Patterson

Marketing Theory

Select article: Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores

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Research article

First published 2014-8

Beyond authenticity: a visual-material analysis of locality in the global redesign of Starbucks stores

Giorgia Aiello, Greg Dickinson

Visual Communication

Select article: A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

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Research article

First published 2022-6

A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

Michael Beverland, Pinar Cankurtaran, Leila Loussaïef

Journal of Macromarketing

Select article: Branded Spaces

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Research article

First published 2003-03

Branded Spaces

Elizabeth Moor

Journal of Consumer Culture

Select article: Geographies of consumption: engaging with absent presences

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Other

First published 2010-04

Geographies of consumption: engaging with absent presences

Juliana Mansvelt

Progress in Human Geography

Select article: Maternal Recognition of Formula Food Brand Logos and Its Association with Breastfeeding

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Research article

First published 2025-05

Maternal Recognition of Formula Food Brand Logos and Its Association with Breastfeeding

Selen Şimşek Pervane, Betül Ulukol

Breastfeeding Medicine

Select article: Brand New Consumers: A Social Practice Approach to Young Immigrants Coping with Material Culture in Italy

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Research article

First published 2018-12

Brand New Consumers: A Social Practice Approach to Young Immigrants Coping with Material Culture in Italy

Lorenzo Domaneschi

Cultural Sociology

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