Sage Journals: Discover world-class research

Retricted access

Research article

First published 2016-8

Brand Image Mapping: A Study on Bathing Soaps

Jitendra K. Das, Om Prakash, Varsha Khattri

Global Business Review

Retricted access

Research article

First published 2006-11

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Deborah Roedder John, Barbara Loken, Kyeongheui Kim [...]

Journal of Marketing Research

Retricted access

Research article

First published 1987-2

Estimating Brand Positioning Maps Using Supermarket Scanning Data

Steven M. Shugan

Journal of Marketing Research

Retricted access

Research article

First published 1983-11

Product Positioning: TRINODAL Mapping of Brand Images,Ad Images,and Consumer Preference

John W. Keon

Journal of Marketing Research

Open access

Research article

First published 2024-3

Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities

Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft

Journal of Macromarketing

Retricted access

Research article

First published 2019-1

A brand’s eye view of correspondence analysis

Jake Hoare, Tim Bock

International Journal of Market Research

Retricted access

Research article

First published 2019-3

Mapping brand similarities: Comparing consumer online comments versus survey data

Marco Vriens, Song Chen, Chad Vidden

International Journal of Market Research

Retricted access

Research article

First published 1991-11

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

Eric Waarts, Martin Carree, Berend Wierenga

Journal of Marketing Research

Retricted access

Research article

First published 1975-8

Brand-Features Congruence Mapping

Paul E. Green, Yoram Wind, Henry J. Claycamp

Journal of Marketing Research

Retricted access

Research article

First published 2026-3

The Evolution of Athlete Branding: A Bibliometric Analysis

Hamed Golmohammadi, Ali Hasaan, Adele Berndt [...]

Sport Marketing Quarterly

Search results