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Articles (1351)

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1-10 of 1351 results for brand management

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Select article: Brand heritage: The past in the service of brand management

Retricted access

Review article

First published 2017-12

Brand heritage: The past in the service of brand management

Fabien Pecot, Virginie De Barnier

Recherche et Applications en Marketing (English Edition)

Select article: The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

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Research article

First published 2021-1

The Elusive Destination Brand and the ATLAS Wheel of Place Brand Management

Mihalis Kavaratzis, Mary Jo Hatch

Journal of Travel Research

Select article: Managing Brands in the Social Media Environment

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Research article

First published 2013-11

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins [...]

Journal of Interactive Marketing

Select article: Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

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Research article

First published 2019-8

Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand

Susan Fournier, Giana M. Eckhardt

Journal of Marketing Research

Select article: Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

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Research article

First published 2006-04

Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

Journal of the Academy of Marketing Science

Select article: Managing Meaning through Branding — the Case of a Consulting Firm

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Research article

First published 2008-01

Managing Meaning through Branding — the Case of a Consulting Firm

Dan Kärreman, Anna Rylander

Organization Studies

Select article: Working It: Managing Professional Brands in Prestigious Posts

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Research article

First published 2021-3

Working It: Managing Professional Brands in Prestigious Posts

Marie-Agnès Parmentier, Eileen Fischer

Journal of Marketing

Select article: What Can the Brand Manager Expect from Facebook?

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Research article

First published 2018-2

What Can the Brand Manager Expect from Facebook?

Desislava Sitta, Margaret Faulkner, Philip Stern

Australasian Marketing Journal

Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

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Research article

First published 2018-7

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Kevin Kam Fung So, Laurie Wu, Lina Xiong [...]

Journal of Travel Research

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