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Open access

Research article

First published 2024-11

The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter

Alexis Perron-Brault, Renaud Legoux, Danilo C. Dantas [...]

Journal of Interactive Marketing

Retricted access

Research article

First published 2008-9

Brand Domination vs Brand Decline

Giles D. Moss

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Other

First published 2014-11

Exploring Success Factors in the Children's Market

Jony Oktavian Haryanto, Luiz Moutinho

International Journal of Market Research

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Research article

First published 2010-12

Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases

Lan Luo, Xinlei (Jack) Chen, Jeanie Han [...]

Journal of Marketing Research

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Research article

First published 2014-5

Branded Worlds and Contracting Galaxies

M. J. Clarke

Games and Culture

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Research article

First published 1996-10

Executive Leadership: Responding to Change

Joseph C. Santora, James C. Sarros

Journal of Leadership & Organizational Studies

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Research article

First published 2014-3

Branding of new and generic/biosimilar products: New concepts and methods (in-depth qualitative study)

Alex Kudrin

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Open access

Research article

First published 2024-5

Dual Branding by National Brand Manufacturers: Drivers and Outcomes

Yu Ma, Kusum L. Ailawadi, Mercedes Martos-Partal [...]

Journal of Marketing

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Research article

First published 2026-3

Boundary Conditions to Sponsorship Exchange: Heterogeneity in Formula One Team-Sponsor Dyads

Joe Cobbs, Jonathan A. Jensen

Sport Marketing Quarterly

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Research article

First published 2006-04

Influence of a Pre-blended Antibiotic (Gentamicin Sulfate Powder) on Various Mechanical,Thermal,and Physical Properties of Three Acrylic Bone Cements

Gladius Lewis, Anuradha Bhattaram

Journal of Biomaterials Applications

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