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Research article

First published 2019-10

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity

Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood

Journal of Marketing Research

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Research article

First published 2024-9

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands

Zack P. Pedersen, Antonio S. Williams, Kevin K. Byon

Sport Marketing Quarterly

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Research article

First published 2019-2

The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity

Jonathan Luffarelli, Antonios Stamatogiannakis, Haiyang Yang

Journal of Marketing Research

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Research article

First published 2021-3

The Influence of Logo Change on Brand Loyalty and the Role of Attitude toward Rebranding and Logo Evaluation

Antonio S. Williams, Sungwook Son, Patrick Walsh [...]

Sport Marketing Quarterly

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Research article

First published 2023

An Experimental Approach to Measure the Impact of Musical Logos on Brand Equity

Eliza Sharma, Sathish Mahendran, N. L. Balasudarsun

Global Business Review

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Research article

First published 2023

Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo

Vikas Singla, Nidhi Sharma

Global Business Review

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Research article

First published 2025

Branding of top Pakistani universities: a multisemiotic analysis of university logos on X

Fareeha Aazam, Pei Soo Ang, Siang Lee Yeo

Visual Communication

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Research article

First published 2023-10

The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception

Johann Melzner, Priya Raghubir

Journal of Marketing Research

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Research article

First published 2018-8

Rapid response learning of brand logo priming: Evidence that brand priming is not dominated by rapid response learning

Stephan G Boehm, Ciaran Smith, Niklas Muench [...]

Quarterly Journal of Experimental Psychology

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Research article

First published 2005-11

Logos or the Resonance of Branding

Ella Chmielewska

Space and Culture

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